A Business That Depends on Things I Can’t Control A good chunk of what I run depends on people wanting to be outside. ATV tours, off-road racing, water sports, desert adventures. None of that happens if it’s raining, if the roads are closed, or if

I have spent much of my career working with businesses that depend on people deciding to stop somewhere. Sometimes that means a traveler pulling into a gas station. Other times, it means someone visiting an outdoor attraction or making a detour to experience something they

When most people drive past a travel center, they probably do not spend much time thinking about how it got there. They see fuel pumps, a building, parking, food, and a place to stop before getting back on the road. Once everything is finished, it

One thing I have learned from being involved in development projects is that some of the most important work happens before anyone can see much progress. From the outside, people might drive past a site and see an empty piece of land, some equipment, or

One habit I have carried through almost every business I have been involved with is pretty simple. When there is a problem, I want to know about it. I would rather take the phone call and deal with something while it is still manageable than

When people think about travel, they usually picture the exciting part. They imagine climbing into an ATV, hiking a scenic trail, watching the sun set over the desert, or finally arriving at a destination they have been looking forward to for months. Those moments matter,